Crown Creative Concepts

How Crown was created

Natasha Sawatsky | Founder & Experience Designer

"You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality" ~ Walt Disney

My passion for the hospitality industry was ignited at the age of 10. I was working with my mother who was the creative events planner at her private, platform tennis club. She would dress me and my friends in themed outfits and we would help with table décor, serving the buffets and tearing down the hall. This sparked the event magic in my blood. 

My team and I have planned over 1000 events, amongst the likes of Walt Disney World and Fairmont Hotels & Resorts, along with some of the top private clubs in Canada; from showers to weddings to private in-home dining and holiday decorating.


My philosophy throughout my career has been simple; I believe that the one element which distinguishes every ordinary company in the world from the absolutely extraordinary, is all about paying attention to the minute and unthought of details along the way. This is what ultimately drives the creative process at Crown and how we come to make our decisions for each guest experience we build. Our team also has over a decade in the field of marketing and communications which adds another dimension to our event expertise.

It is our extreme passion to deliver exceptional service and offer limitless creativity.  We look forward to the opportunity of collaborating together.

Thanks for visiting us today!


Natasha is an avid golfer, yogi, wine enthusiast (WSET/WSET2), home cook and traveler. She has dynamic energy and is known to be perpetually optimistic and enthusiastic! She will  make you feel  welcomed immediately!



Elizabeth Tong | Experience Collaborator

"There is no magic in magic, it’s all in the details." ~ Walt Disney

I am all about the details. I realized at an early age that paying attention to the details is the key to elevating everything from merely nice to absolutely exceptional, be that a story, a decorative item, a children’s birthday party, or a place visited; it is a valuable lesson that has stayed with me ever since. It is in the details that we create the experience, and the experience creates our life lasting memories.

Throughout my career, my love of details has always lead to me to ask more questions of my clients, whether they are 80 years old or 5 years young. To truly listen to their answers so I can strive to make the experience everything that was dreamed of and more!

Like Natasha, having worked with some of Canada’s top private clubs and more recently, a number of small business entrepreneurs, has given me an appreciation for all budget types and the knowledge that details need not be sacrificed to produce a perfect event.

I look forward to creating a magical experience for you and your guests!


Elizabeth is an enthusiastic runner and busy mom of two young children. She is known for her welcoming nature and willingness to wear different “hats” both literally and figuratively! She previously facilitated the Baby and Tot programs and Baby and Tot Show at Mommy Connections in Calgary and specializes in events for children and families!